Freelance Camp Toronto Wrap Up + My Presentation (#flcto)

Well, it has been a busy week. After presenting at MARS (post to come soon with video) on Wednesday I was off to Freelance Camp Toronto. Freelance Camp was operated by Erin Bury (Sprouter), Wayne Lee (Camaraderie) , Rachel Young (Camaraderie), Jeff Waldman (FusionPoint) and myself.

Firstly, the event was a runaway success with over 260 registrations. We knew we hit success when, before announcing speaker schedules, we were at full capacity and had to take our registration form down. Thanks to our sponsors (see for a list) and Ryerson University for hosting us. More importantly, thanks to all of our speakers (4 tracks all day is no small feat) and attendees. Dropping into each session the discussions were deep and everybody saw value. *Within the next week you will receive follow up e-mails with links to everybodies presentations and photos. We have already begun tentative talks of our next camp, most likely in 6 months time. I will post and tweet links to photos as they come in.

My talk was based on two items: – Social media is NOT new; and

РThe 7 biggest mistakes practitioners make.

The slides are bare, but on this topic I focused on how we measure clicks, views but rarely correlate anything to sales. A copy of my slides is below.